09
Feb
Guidelines On Creating Squeeze Pages
There are oodles of them on the World Wide Web. We run into them almost every day but are they effective? Do they make you want to really carry out the thing they are asking you to carry out – which is typically to sign up for an email list? What are we talking about? Why, squeeze pages, of course.
What exactly is a Squeeze Page?
It sounds like it has perhaps something to do with fruit. What you are squeezing is not fruit but people. You would like their contact info for your email list. Whether you are searching for product sales leads or email subscribers, a squeeze page is an effective method to acquire what you seek.
A squeeze page is for all intents and purposes a landing page. It might be your home page on your website, however if you are conducting more than one marketing campaign, it might be a different website page, the goal of which is to induce people to opt-in to your list in exchange for something. What can they opt-in for? It can be ezines, free reports, free business analysis, free ebooks and the like. You choose who you are searching for and which media will find the visitor’s names and email addresses for you.
These website pages are of great consequence since their only intention is to induce the reader to carry out an act that has been determined by you. The “act” does not entail product sales directly. You aspire to gain the trust of your prospective patron before you ask them to think about purchasing anything from you. Indeed one benefit you will achieve here is a list of targeted subscribers that are within your target marketplace. Somebody who is definitely not interested will not sign up.
Applying a squeeze page as a product sales page can possibly lure people who are not in your intended market. If you publish a website page that offers “get rich quick” scenarios, you are certain to acquire oodles of takers although definitely not the ones you seek. As an alternative put up a website page that offers “reputable online business ideas” and get the ones you covet.
Characteristics of a Squeeze Page
People pay a bunch of cash to have squeeze pages created for them. With this website page, you ought to pull out all of the stops to get seen by your niche. Therefore, let us start off at the top, the top of the page that is.
1. Headline. Folks take a quick look over pages whenever they read on the World Wide Web. Your headline may be the only chance to gain their attention. Sum that up in a few words and use it as your heading: “The Only List Building Solution You Will Ever Need!” Do not forget to utilize the same keywords you researched for your website.
2. Get personal. Reveal a story that is pertinent to your subject matter. Perhaps you had a habit you wanted to surpass. Provide the reader insight into your issue and how you solved it.
3. Get user-friendly. Utilize bullet points and numbered passages to get the reader’s interest. Highlighted wording stands out and lets the reader glance to see if you have to reveal anything that they need to hear.
4. The action. Do not forget to include what you want them to accomplish. If it is signing up for something, instruct them how to complete it and what they will gain. Have your opt-in form plainly labeled with a link back to your website.
A squeeze page is one terrific way of creating a targeted list of interested people who will with any luck become patrons. They are a great method to not just grow your list, but potentially your profits as well.

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